Millenials. Chances are you’ve met or are probably friends with one. In my case, I live with one, and she's my daughter. Truth is, they are everywhere. And there’s no denying that in the next few years, they will have all the purchasing power that we currently hold now. We have to be ready for their take over. So, let’s take a closer look at our beloved millennials today. In short, I’d say millennials are dreamers, go-getters, independent thinkers and leaders. They are fierce enough to stare down the word “no” in the face and then they will proceed to figuring out an alternative solution to the problem. Don’t take them for granted. Don’t think of them as simply the “entitled” generation. They will surely surprise you for they are latent fireworks just waiting to burst in a fiery explosion of creativity and passion. Now, I’d like to give my two cents into this whole millennial conversation. And what else can I add other than my culinary expertise? It’s my ability to see patterns and trends. 1.) It's an "instagrammable" kind of world. With those powerful smart phones in their hands, millennials want nothing less than beauty and perfection gracing in their timelines and feeds. They need the best angle (flat lay seems to be the winning one nowadays), the best filter (or the lack of a filter seems to be on trend), and the best caption to tie it all in together. Make no mistake, Instagram is your friend. To capture the millennial heart, you need them to capture a gram-worthy photograph. 2.) “Healthy but convenient” is the name of the game Millennials are always on the go. Rushing from classes or speed-walking to work, usually with a coffee cup or some sandwich (panini?) in hand. We need to start catering more to the lifestyles of these people - the people who will inevitably be leading the next generation, Gen Z, in the world. Millennials want quick and easy meals but are also after ones that are healthy and nutritious. How do we go about achieving both? Well, that’s not their problem. As the current generation in charge of most of the production work, I’d say it’s still our task to create things that our audience and consumers will love. 3.) Gotta be new or it’s nothing We’ve seen the rise in sushi cakes, donuts that are croissants, and even salted egg on everything. Let me tell your right now: there is no food creation that will scare away these millennials. The more novel, the better. Plus points to you and your company if you get their attention for your product being instagrammable. Millennials are daring, folks. And how do you appease daredevils? You jump into the unknown with them, without caring about the landing or the fall. These are my top 3 notes about millennials. Honestly, there’s a chance I could be wrong. Of course, I understand that I haven’t met every millennial in the world but it’s possible to speculate based on observation. And what is my main observation? These folks are going to be the workplace rockstars of the future. Whether that “place” is from home or in the corporate setting, it won’t matter. This generation is ready to centre stage and perform the play of a lifetime.
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AuthorIm Chef Peach and it's obvious that I love food. In fact, I love food so much that I decided to make it my profession. You know what's ironic, I was a Finance graduate! Archives
January 2021
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